The Johns Hopkins University name and associated logos represent the high caliber of Johns Hopkins’ faculty, staff, students, and alumni and convey the quality and breadth of their endeavors. The Johns Hopkins name and logo are among the university’s most valuable assets.
Public trust in Johns Hopkins University is best served when the institutional name and brand are used accurately and in the context of our missions: education, research, and discovery for world benefit. However, the public's trust may be eroded when the name and brand are used inaccurately or to endorse an outside product or service. Even the appearance of an endorsement can harm Johns Hopkins University’s reputation for independence, objectivity, and excellence.
Therefore, to uphold the public's trust and to maintain the institution's reputation and credibility, members of the Johns Hopkins community should carefully consider any proposed use of the Johns Hopkins University name. Johns Hopkins actively protects its name and marks from improper or misleading use by individuals or organizations not associated with the institution and is committed to assuring that use of the name and marks by faculty, students, alumni, staff, Johns Hopkins programs and others is appropriate.
Questions? Contact your divisional communications professional or email firstname.lastname@example.org.